In autumn 2018, Tranemo was asked by the Junior Achievement company Flameless if we would consider selling them waste fabric to support their business of making flame retardant aprons. The fledgling business was run by Jonathan Anderson, Peter Hörstedt, Vendela Palmqvist and Ida Andersson. This seemed to be a natural partnership for Tranemo, in line with our World Care vision. We were also curious about the company and took the opportunity to interview the young people behind the apron business.

How did you come up with this business idea?

We had access to flame-retardant waste fabric and we thought, what can we do with this to make it useful? Someone suggested we can make an apron. It feels good, it is easy to manufacture and we think we can sell a lot.


How did it go when you developed the design?

We spoke to different chefs to see what features they would want on an apron. In this way, we came to the conclusion that a pocket and a towel loop need to be sewn on the outside.


What is unique about the apron?

Safety is the most important thing, but we also emphasize that each apron is unique. We combine lots of different pockets and towel loops. If you buy an apron from us, no one has one like it - it is unique. In addition, all materials used are waste fabric, even the leather and packaging they come in. This makes it a very environmentally friendly product which is really important to us.


How is the production done?

They cut the parts in Tranemo. Then the aprons are sewn at Idésömnad in Borås. Pockets and towel loops are made of leather from Elmo, we sew them ourselves. It is important to us that all production takes place locally. We had the option of producing in Poland but we did not want that. Everything should happen locally with a focus on sustainability.


Who buys the apron?

Right now, a large percentage has gone to companies. We have marketed the apron as a Christmas present to companies. We have also sold a lot to private individuals via social media, fairs and Christmas markets.


Have you learned anything from running UF?

That it is important to have a vision with future goals. We have also learned a lot about production and regulations. We have gained an insight into how to run a business and how to build a brand.


What are your thoughts on the future of the company?

At present we only have one apron design, but the idea is that we will bring gloves, potholders and towels.

Flameless UF